We Design
Meaningful
Experiences that
Connect Brands with People
Work in Progress: Our latest work for the upcoming F.S.B Fashion brand including art direction, visual system, product design and packaging design.
18+ years helping homegrown brands to scale, evolve and realize their full potential
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Regional Entertainment Visionaries
We collaborated with one of the leading entertainment companies in the Middle East to develop a bold and dynamic visual identity that reflects their innovative spirit and cultural influence. Inspired by the company›s forward-thinking vision and rich entertainment portfolio, we crafted a visual language that blends modern aesthetics with a nod to the regions cultural heritage. This approach resulted in a striking identity that balances sophistication with playfulness, reflecting the brands ability to captivate and engage.
We partnered with The Bakery Shop to enhance their visual identity and redefine the customer experience. Our approach focused on refreshing the brand's look while preserving its warm and welcoming essence. We developed a cohesive visual language across packaging, in-store design, and digital platforms to create a more engaging and memorable experience.
Konouz
Treasures Reborn
Konouz is a cultural brand dedicated to crafting authenticated replicas of ancient Egyptian artifacts, developed in collaboration with the Ministry of Antiquities. Rooted in history yet reaching forward, our work reimagined the brand as a bridge between past and present. We shaped its direction through a clear brand strategy, then brought it to life with a full visual identity revamp and a cohesive design system that unifies every touchpoint. This extended into a thoughtful packaging system, designed to elevate each piece—allowing every object to carry not just form, but a sense of story, continuity, and quiet reverence for what came before.
The Time of your Life, is Just a Ticket Away
We transformed Tazkarti from a traditional ticketing company into the ultimate local city guide, where users can discover and book the most exciting entertainment experiences and shows. Our approach centered on creating a dynamic and animated graphic identity that reflects the brand's energy and versatility. Through bold visuals, vibrant motion graphics. and an engaging digital experience, we positioned Tazkarti GO as more than just a booking platform -it's a gateway to the city's most thrilling events. This new identity not only enhances user interaction but also reinforces Tazkarti's role as the go-to destination for entertainment and cultural experiences.
Mazeej Hotel
The North Coast Sanctuary
We partnered with Gnk Hospitality to create a unique and authentic Egyptian hotel brand that redefines luxury on the Mediterranean coast of Egypt. Drawing inspiration from Egypt's rich cultural heritage and warm hospitality traditions, we developed a brand that seamlessly blends modern elegance with local authenticity. Every detail--from the visual identity to the guest experience-was crafted to reflect a distinctive Egyptian hospitality approach, offering an immersive and refined escape that celebrates the beauty and spirit of the Mediterranean.
A Complete Health Ecosystem
We collaborated with Nexus gym to bring the owners vision to life-transforming it from a traditional gym into a comprehensive health ecosystem. Our approach focused on creating a brand that goes beyond fitness, emphasizing holistic well-being and community. Through a cohesive visual identity and thoughtful design elements, we highlighted Nexus as a destination where physical fitness, mental wellness, and lifestyle support come together. This integrated approach positions Nexus as more than just a gym-it's a dynamic environment dedicated to supporting every aspect of their customers‹ health journeys.
Designing & Building
Light from the Heart
We collaborated with Sal Light to elevate their brand by crafting a refined visual identity, sophisticated packaging, website design, and a fully functioning Webshop. Our approach focused on highlighting their meticulous craftsmanship, thoughtful design process, and material-driven philosophy. Each touchpoint was carefully designed to reflect Sal Light's commitment to quality and innovation, seamlessly blending aesthetics with functionality. Through a cohesive and elevated brand experience, we positioned Sal Light as a leader in contemporary lighting design in Egypt, celebrating their artistry and dedication to exceptional materials.
Fincamp
Helping the Central Bank of Egypt to Revolutionize the Financial Sector
We collaborated with the Central Bank of Egypt to create a bold and impactful brand that serves as a hub for fintech startups, driving innovation and transforming the financial technology sector in Egypt. Our approach focused on developing a dynamic brand identity that reflects progress, collaboration, and the future of finance. This new brand not only supports and empowers emerging fintech companies but also positions Egypt as a leading force in the region's financial technology landscape.
Cake Cafe
The Coveted City Gardens
We collaborated with Cake Cafe to elevate their brand, transforming their spaces into urban oases. We developed a fresh brand concept, enhanced their packaging design, and refined visual elements. Currently, we are designing their new spaces, seamlessly integrating the brand identity to craft an authentic Cake Cafe experience for their customers.
The Surfers Paradise
We collaborated with La Hacienda Development to create a new hotel brand inspired by the kite surfing culture. Centered on the themes of escapism and slow living, the brand pays homage to the surrounding desert landscape while celebrating the local vernacular
Services
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