Case Study 04 — Inca & Co.
Client:
Inca & Co
Project's Area
140 sqm
Location:
West Cairo
The Modern Nomads
Introduction →
Founded in 2015 INCA & CO creates and produces fabrics and soft furnishings. Drawing inspiration from moments, destination and rituals from around the world, creating daring, unique and eclectic textile collections whose materials, motifs and colors takes you on unique voyage.
Strategy →
Our strategy was to create an organized and easy to use system to host the vast collection of the brand. Our second pillar of our strategy was to highlight that the brand is venturing into the furniture and grab & go home design items.
Concept & Design →
Inspired from train station and evoking a sense of voyage the interior of the store was curated with a sense of discovery. A custom designed built-in pull-out system acts as an archive of the collection, as well as the carefully curated moods developed by Inca & Co's design team. The whole atmosphere was designed to be inviting and comfortable, as as described by Binti Home the shop is "Hotel Lobby Chic".








